Refugee Council
A national media campaign for winter 2024
Sectors
Government & Public Sector
A vision for change
Wind & Foster was commissioned by the Refugee Council to create a high-impact photography campaign as part of their rebranding efforts. This major project not only inspired a fresh visual identity but also helped the organisation better understand and connect with an audience that has grown increasingly difficult to reach.
Casting with care
Casting for this project required immense thought and sensitivity. We knew the success of this campaign hinged on finding the right people to portray the realities of refugees. Our team sought diverse talent—real people and professional actors alike—ensuring every face told a story of resilience and dignity.
End-to-End Production Expertise
We oversaw every aspect of production, from adapting the stories into visuals to casting and location management to photography and post-production. Our team delivered a suite of high-resolution, copyright-free images designed to be used across digital and print platforms.
Inspiring a New Brand
This campaign was a turning point for the Refugee Council. By aligning their visual storytelling with their mission, we helped create a brand that speaks confidently and clearly about their purpose. The result is an organisation ready to connect with supporters and challenge harmful narratives.
About the British Refugee Council
The British Refugee Council is a leading charity dedicated to supporting refugees and people seeking asylum in the UK.
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