Barnardo’s
A commercial for a leader in children's services
Sectors
Charities, Government & Public Sector
Reaching millions
Barnardo’s has a well-earned reputation for being a leader in children's services at the highest level — and Wind & Foster has been accompanying them on that journey since 2007, helping the company grow into the charity leader it is today.
What we did
Wind & Foster were commissioned by Barnardo’s to produce a nationwide TV campaign for Ramadan. The commercial, inspired by a true story, was seen on TV channels nationwide and raised awareness of the crucial services Barnardo’s offers.
The story
The heavyweight campaign highlights the story of Salma’s daughter Zarah, who was diagnosed with autism after they’d recently moved to the UK. Barnardo’s gave Salma and Zarah a safe space to overcome her challenges and find ways to cope.
A journey of impact
Wind & Foster worked with Barnardo’s to not only fully produce the film but also to ensure the narrative was consistent across radio and social media channels across the UK.
An alliance for good
Wind & Foster has been working a number of campaigns for Barnardo’s since 2007 including the award winning Believe in Me. Barnardo’s is the UK’s leading children’s charity which aims to protect, support and nurture vulnerable children across the UK.
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