Barnardo’s
Changing Childhoods. Changing Lives
Sectors
Charities, Government & Public Sector
Narratives for social media
In 2024, Wind & Foster became instrumental in shaping Barnardo’s online visual storytelling, helping them articulate Changing Childhoods. Changing Lives, a new brand direction that exemplifies their impact on children in the UK.
The brief
Wind & Foster were asked to create a compelling series of still and film portraits that reflect this new vision. Using true stories of resilience and hope from real children and families, we produced a series that would resonate across all platforms, from social media to policy briefs.
Bringing Barnardo’s vision to life
Our collaboration with Barnardo’s involves meticulous planning and execution, with Wind & Foster leading on strategy, casting, location management, creative direction, and content production. Every step is carefully coordinated with their core team to ensure a unified vision and consistent messaging.
Strategic vision
We worked strategically alongside Barnardo’s to embed their narratives into every visual. By aligning content with their new brand strategy, we helped amplify their message across the year’s campaigns.
Results
In the past year, our partnership with Barnardo's has empowered over 357,000 individuals. By bringing children's voices to policymakers, we've contributed to significant policy changes, ensuring Barnardo's continues to be a formidable force in shaping a brighter, more secure future for children.
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