Barnardo’s
Empty plates and cold homes
Sectors
Charities, Government & Public Sector
A stark reality
In 2024, Barnardo’s launched Empty Plates and Cold Homes, a campaign that is designed to make it clear that kids in the UK are growing up cold and hungry. They asked Wind & Foster to turn that truth into something unignorable—visuals that hit hard.
Telling stories that matter
We immersed ourselves in Barnardo’s work, speaking to their practitioners and understanding the stories behind the statistics. Our team developed visual concepts that captured the everyday impact of poverty—children shivering in cold homes, staring at empty plates and navigating a world where basic needs are uncertain.
Making it real
From casting to post, we made sure every shot felt raw, real, and urgent. No clichés. No empty gestures. Just powerful, human moments that Barnardo’s could use everywhere across fundraising, policy reports, press campaigns. A media resource designed to shift the conversation.
Everywhere all at once
We designed the visuals to work hard. Digital. Social. Billboards. Print. Each visual has a place, designed to stop people in their tracks and make them ask: What can I do?
Impact that drives change
The campaign sparked nationwide conversation, drove increased donations, and strengthened Barnardo’s influence in policymaking. More than just visuals, our work became a tool for real-world change.
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