Barnardo’s
Creating a powerful campaign: Believe in Me
Sectors
Charities, Government & Public Sector
Creating a powerful campaign
Barnardo’s needed a campaign that captured the strength, resilience, and vulnerability of the UK’s most at-risk children. Wind & Foster was tasked with creating a series of large scale advertising telling a story of hope.
Putting real stories at the heart
We worked closely with over 50 children and young people across London, understanding their experiences and what ‘Believe in Me’ truly meant to them. Every portrait was designed to reflect their individuality.
Bringing emotion into focus
Rather than simply documenting, we set out to capture the essence of resilience. Using carefully curated lighting, movement, and composition, we created portraits that were deeply human.
A campaign with lasting impact
These images became a key asset across Barnardo’s marketing and fundraising efforts, used in print, digital, and social media campaigns. The portraits didn’t just raise awareness; they helped drive action.
A partnership built on trust
Wind & Foster has been working with Barnardo’s since 2007, delivering campaigns that amplify their voice and help them reach those who need them most.
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