Barnardo’s
Crafting a winter appeal for change
Sectors
Charities & Public Sector
A winter appeal for change
In July 2024, Barnardo’s tasked Wind & Foster with creating powerful visual content for their Winter Appeal. This campaign addressed the stark realities of child poverty during the festive season, with the urgent call to action: Don’t let poverty steal a child’s Christmas.
Delivering under pressure
With limited time, we led on strategy, casting, location management, creative direction, and production to deliver emotive still and moving images. Every piece reflected the heartbreak of stolen Christmas moments while inspiring audiences to donate.
Bringing stories to life
Our imagery told stories of children left out of the magic of Christmas, capturing moments of longing alongside glimpses of hope. By aligning our visuals with Barnardo’s messaging, we ensured the campaign resonated deeply, driving both donations and awareness.
Impact that matters
An example of how our creative visuals have been seamlessly integrated into Barnardo’s fundraising campaigns. Through strategic storytelling and high-impact imagery, we’ve enhanced their digital presence, driving engagement and supporting their calls to action. Our agency’s work continues to elevate Barnardo’s mission and inspire lasting change.
Driving change
Barnardo's is one of the UK’s leading charities, dedicated to helping children overcome life’s toughest challenges. They work tirelessly to create better futures, and we're honoured to be a part of this incredible creative campaign.
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