Porchlight

Showing a complex story of homelessness

Sectors
Charities, Government & Public Sector

The brief
Wind & Foster were asked by the Kent charity, Porchlight to produce a bank of high-quality content for website, print and communication material. The aim of the project was to raise awareness of the Porchlight brand and services.

Photo of young actor by Jevan Chowdhury in campaign for Porchlight produced by Wind & Foster

What we did
We created high impact imagery of complex stories on welfare, homelessness and safeguarding. We were able to help Porchlight produce its latest suite of reports, converting their message into meaningful content that was able to tell a story to a variety of audiences.

Photo of elderly female actor by Jevan Chowdhury in campaign for Porchlight produced by Wind & Foster

The results
The final directory of images was a highly engaging bank of powerful messages about homelessness. The concept was entirely people-centred with a mix of actors, extra’s and real people bringing to life victims' stories.