Global institution celebrates 200 years
ICE
Sectors
Infrastructure & Public Sector
A brand in motion
To celebrate ICE’s bicentenary, we reimagined their brand identity as infrastructure itself. Using the base two dimensional logo, we formed a crystal 3D world and an architectural tribute to civil engineering.
Designed to engage
We crafted a cinematic two-minute film into a 3D crystal blending motion design, live-action, stats, and sound. Our aim was to thank contributors, showcase public engagement, and make civil engineering feel as powerful as the projects it creates.
Shared worldwide
Our film became a flagship asset for ICE’s bicentenary celebrations—shared across global platforms, press campaigns, and events. The visuals sparked conversation and connection, proving that when storytelling is bold and beautifully crafted, it doesn’t just mark a moment—it multiplies its reach and inspires future generations.
Related Projects
WBCSD
KPMG
Expedition
Ideograma
ICE
Transport for London
ICE
ICE