WBCSD
Navigating politics everywhere all at once
Sectors
Sustainability and ESG
The Challenge
WBCSD (World Business Council for Sustainable Development) approached Wind & Foster to create strategic trigger content for their annual Liaison Delegate Meeting in Montreux, Switzerland — a flagship event convening leaders from the world’s most influential companies.
Setting the Tone
Wind & Foster crafted the opening film for WBCSD’s 2024 Liaison Delegate Meeting. It showed the complexity facing business leaders, from global crises to climate breakdown and shifted to a message of resilience and action.
Turning complexity into conversation
We understood that real conversations rarely happen on stage, so we designed a content stream to trigger deeper, peer-to-peer debate during the official plenary sessions. Our strategy focused on humanising complex issues around accountability, finance, equity and business transformation.
Our Impact
Our work triggered conversations around the need for transformation, both during and after the event, inspiring business leaders to take actionable messages back into their organisations.
The Results
This project was multi-layered, time-sensitive and stakeholder-heavy. It called for high levels of creativity, collaboration and communication. Our work also included mini documentaries on accountability, unlocking finance and leadership.
About WBCSD
The World Business Council for Sustainable Development (WBCSD) brings together over 200 companies to drive sustainable business solutions. Their mission is to help businesses become a force for good.
Related Projects
KPMG
United Nations
Transport for London
British Council
Expedition
Ideograma
ICE
ICE