KPMG
A financial brand driving positive global impact
Global Campaign
Our work with KPMG's global leadership set a new standard in business communications and demonstrated our ability to effect change on a grand scale. The challenge was clear. Create a cutting-edge campaign that captivated the minds of business leaders.
Sectors
International Development
Professional Services
The brief
The message was simple. ‘Business as usual’ is incredibly harmful. Today's society demands businesses pursue more than just profit. KPMG stands out with its global capacity to transform the systems leading us towards climate change. Our task was to realign this established firm with a purpose fit for today.
Listening to the right voices
Wind & Foster set out to really get to know KPMG – who they were, and where they were. We began by carrying out gap analysis and interviews, as well as a deep dive into the company before forming a strategy that would take them forward.
Humanising a complex message
Our strategy was spearheaded by a series of ten films which told the truth – the hard-hitting facts about our changing world and why leaders need to seize this opportunity to transform.
Our Impact
In collaboration with KPMG’s global leadership, we developed a peer-to-peer film series designed to reshape the conversation at the highest levels of business. We captured insights from over 50 chief executives, each reflecting on why KPMG must drive transformative change.
Cultivating the message
These weren’t surface-level chats. They were honest, often critical, conversations that revealed both the confusion and the deep desire for purpose-driven transformation. By amplifying these voices, we shaped a narrative grounded in the experiences of those inside and outside the firm.
About KPMG
KPMG employ 230,000 people and are one of the Big Four accounting firms in the world. Getting the stamp of approval from a Big Four accounting firm is what most global businesses need annually to do big business.
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