WSP
Future Ready: A global innovation programme
Sectors
Sustainability & Infrastructure
The Brief
WSP launched a new global innovation programme called Future Ready, and Wind & Foster was commissioned to produce its brand positioning film. We decided to create a film that aligns WSP with what they identify as the world’s biggest challenge: the environment.
The Campaign
The 90 second film is a journey through WSP’s environmental expertise. Our treatment was to create an emotionally charged message complemented by a series of long exposure photography set in London, Birmingham and Manchester.
The results
We wanted our work to put WSP at the heart of delivering a sustainable society. We succeeded and the culminating film sparked enormous engagement, asking a series of questions about how WSP can create a resilient world for their clients.
About WSP
WSP is a global engineering and professional services firm committed to creating future-ready solutions. With a focus on sustainability and technological advancement, WSP helps shape the built environment to meet the challenges of tomorrow.
Related Projects
KPMG
United Nations
Transport for London
British Council
Expedition
Ideograma
ICE
ICE