Drive your future: A national recruitment campaign
Metrobus
Sectors
Transport & Public Sector
From burnout to behind the wheel
We worked with Metrobus to tell a different kind of story about driving. Through Charlie, we showed how a job behind the wheel can offer purpose, pride, and a way out of the daily grind.
A moving invitation
Our photography appeared on buses, in streets, and online. We used everyday moments to connect with women and invite them into a career where they’re needed, valued, and visible.
Freedom looks like this
The message was clear: this role offers more than a pay check. It gives time, balance, and confidence.
More than a campaign
This work supports Brighton & Hove Buses’ aim to hire more women by 2025. We helped them shift how the job is seen, from overlooked to empowering and showed that driving a bus can mean driving your future.
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